I need to reset.
Hi guys. Some real talk for you today. I have been so overwhelmed the past two weeks with trying to keep up with daily posts and giveaways**, that I’ve been miserable & have been dreading blogging. Furthermore, the past few months I have really been going down the rabbit hole that is the comparison game. I have been freaking out about growing my instagram following and obsessively checking my social media statistics. I have been seeing these girls who post mirror selfies of their outfits and sell $5,000 worth of product and thinking what the heck is wrong with me?! Why I am not that successful?
You may even remember my instagram stories from Black Friday where I came on to openly say that on one of the days of the Black Friday week I actually made zero sales, and was feeling disheartened. Let me tell you; disheartened was the understatement of the century, I was an absolute wreck about it. Now, part of that is the understandable disappointment and fear that comes when something you do pour time into and do rely on for income doesn’t do well. But part of that, frankly a much bigger part of that, was just me comparing myself to “the big bloggers” and wondering why their outfit selfies sell more clothes than mine do
… Did I really just say that? Why do their outfit selfies sell more than mine? *barf*
I realized that yes, I love fashion and part of sharing that with all of you and pouring my time into this little corner of the internet does mean I want to see some financial return on investment, but that is not what LegalLee Blonde is all about. I will never be a fashion/income earning success like a Caitlin Coving or an Emily Ann Gemma; and that is okay. I won’t be that, because this was never meant to be a place just to showcase fashion and earn money that way. This was meant to be a place to inspire, encourage and help women. I want to inspire you to try new clothes for the office, to encourage you to stand-up for the promotions you deserve, and to help you decide what to do on your trip to Aruba/where to stay on your trip to New Orleans/where to eat in New York. I want this to be a place where you come for fashion inspiration, travel ideas & real-world experiences you can relate to.
I think, for the most part, I have done that. I’m really proud of the educational value of my post on why you’re taxed more, just for having a period. I’m really proud of the photos and the tips/tricks in my post on everything you need to know about Aruba’s flamingo island. … But while I am proud of the content I’ve been putting out here, I haven’t loved how I’ve been feeling. I haven’t loved spending hours scrolling facebook blogger groups on tips for increasing engagement/growing your following or running to the mall on a near daily basis to make sure I have enough new pieces on hand to create daily shopable outfits for instagram or the liketoknow.it app.
So. I am resetting my focus. I’m letting go of the comparison game. I am letting go of sharing outfits just to try to increase sales. To be clear, I don’t plan on changing LegalLee Blonde – it will still be a fashion blog with some real talk, travel and beauty content. What I won’t be doing is trying to “keep up with the Jones'” by sharing an outfit photo when I don’t have anything I really love just because “I have to”.
One thing that really prompted all of this is a blogger friend of mine (shout out to Candace!) talking about how she didn’t want to create posts of these collage gift guides we see everywhere. You know, the ones like “gifts for her” and “gifts for him” where the blogger’s goal (often) is just to get clicks to earn a commission. Candace mentioned she didn’t want this because it felt inauthentic and just “ICK”. … And I could not agree more. For the record, I’m not shaming any bloggers who do that – if what you are wanting to create/share is a ton of clothing items, sales, and just exclusively do that that is totally okay! But it feels inauthentic to who I am, and to what I want LegalLee Blonde to be. I actually felt that way going into the holiday season- that’s why I only created a few very curated gift guides, like gifts that give back and gifts to inspire young girls. I knew I only wanted to do those sort of gift guides, but wasn’t able to articulate why or understand exactly what it was I was feeling, until I heard Candace talking. Gifts that give back, and gifts that inspire young girls are things that are important to me and so doing those gift guides felt right.
I know this post is a bit of ramble; but I wanted to share it for two reasons: First, to let you guys in on how I’ve been feeling and what has been going on with me and LegalLee Blonde. Second, to get you guys thinking about your mindsets as well. You don’t have to be a blogger to get stuck comparing yourself to others and losing focus on what you want; it can happen in any career. Take some time to reflect on what is bothering you in your career; what goals you aren’t reaching, and then take time to make sure these really are your goals, and not just something you have got swept up into.
Rambling post over. I heart you all. See you back here on Monday for an outfit post that I am super excited to share because it is a dress that I love, that can be worn for a work day or a date night. Heck to the yes for a versatile dress! (side note, that really lame rhyme was entirely unintentional I swear lol).
**note on the giveaways: Taking this little break before day 12 has been so good; but rest assured I do still have one more day of “12 days of giveaways” for you. It will be on instagram and it will be up on December 19th at 8:00pm!
Ps. I did still want to share my Love Trumps Hate Tee because, hello, it’s freaking awesome: